SPORTS & ENTERTAINMENT TALENT MANAGEMENT MARKETING & CREATIVE

The Intersection of Elite Athletes, Entertainers, Brands and Fans

Interstate 15 offers world-class sports, entertainment and marketing-focused services including strategic consulting, talent management and booking, sponsorship sales, branding, creative development and digital marketing.

Services

    • Marketing Effectiveness

    • Go-To-Market Planning

    • Partnership & Alliance Formation

    • Event Structuring & Deal Management

    • Business Requirements Definition

    • Market Analysis & Risk Assessment

    • Revenue Growth & Margin Optimization

    • Econometric Modeling

    • Program & Project Management

    • Vendor Selection & Integration Strategy

    • Talent Acquisition & Development

    • Strategic Decision Making

    • Operational Effectiveness

    • Leadership During Transition

    • Change Management

    • Organizational Design

    • Human Capital Evaluation

    • Leadership & Board Placement Advisor

    • Crisis Leadership

    • Mentorship & Team Development

    • Business Development

    • Financial Oversight

    • Succession Planning

    • Personalized Career Management

    • Endorsement Deals & Sponsorships

    • Event Bookings & Appearances

    • Public Relations & Media Training

    • Contract Negotiations & Legal Advisement

    • Personal Brand Development

    • Custom Sponsorship Strategies

    • Brand-Event Matching

    • Sponsorship Activation

    • Negotiation & Deal Structuring

    • ROI Analysis & Reporting

    • Market Research & Insights

    • Integrated Marketing Campaigns

    • Relationship Management

    • Compliance & Brand Alignment

    • Company/Product Naming & Positioning

    • Mission/Vision/Value Development & Refresh

    • Audience Analysis & Segmentation

    • Integrated Marketing Campaigns

    • Influencer/Partnership Marketing

    • Digital & Social Media Optimization

    • Customer/Guest/Fan Experience & Engagement

    • Event Marketing & Promotion

    • Concept Ideation Through Key Art Design

    • Brand Identity Development (Look & Feel/Tone & Voice)

    • Ad Creative & Communication Design

    • Multimedia Content Production

    • Website, Mobile, & E-commerce UI/UX/CX Design

    • Storytelling & Narrative Development

    • Social Media Strategy/Plan Development

    • Content Creation & Curation

    • Community Engagement & Management

    • ORM, Brand Monitoring & Crisis Management

    • Influencer Collaborations

    • Analytics & Reporting

  • Jason Gastwirth

    Managing Partner
    Sports & Entertainment

  • Jamie Fritz

    Managing Partner
    Talent Management

  • Greg Cannon

    Managing Partner
    Marketing & Creative

CONTACT I-15

Our goal is to create unparalleled experiences for our clients and their fans. This team's combined background in entertainment and marketing provides a tremendous advantage to our clients and the brands we support.

-Jamie Fritz

Interstate 15 is a unique blend of industry expertise, creative vision, and an unparalleled contact network bringing together the best in talent management, strategic marketing, and branding, all underpinned by a profound grasp of current trends and technology.